Big Sur is one of the greatest places I've been.
We just got back from camping there, fulfilling a wish of a moody teenager from ages past. I had driven through in the early 2000s in the back of my parent's van, while reading Morrissey and Marr, A Severed Alliance and was struck by the beauty around me. I couldn't believe a place like that existed in California where in my mind it only consisted of busy cities and fake landscaping.
When I got back to school in the Fall, I found a book by accident, called Big Sur. I wasn't really aware of it's surrounding hype from the 60s but I really loved it, and ever since have wanted to stay in a little cabin in the wooded sea shore. Of course I didn't find a desolate little cabin to stay in this time around, but camping was an excellent substitute.
Hwy 1 is spectacular. We loved the winding, narrow road. Approaching Big Sur, fog began encroaching on us over the mountain ridges. The evergreens began popping up in patches, and sandy coves with fat-bodied sea lions would give us a sneaky glance every once-in-awhile too.
It's just a perfect place to be. For us, it warmed our souls, and it felt like we had come to a place of renewal. The excitement of seeing new things and exploration lying ahead lended us to feeling like spoiled little children.
So go. We have recommendations for camp sites, hiking, and views. If you need help planning, leave me a comment below!
Check these out:
Big Sur Pfeiffer Big Sur State Park
Carmel by the Sea From Scratch
Santa Cruz Verve
Champagne and Limousines
My process: I inverted the black logo to white and put it on a neutral grey background to give them a different feel. I also incorporated a logo I had designed (that our clients didn't end up using, but I still like it) so that they could have the option of shortening their name for specific uses such as use as a favicon, facebook or other social media icons; or once people get to know them more it could be an easy transition for quick branding on coffee cups or merchandise.
Next, I set up a whole branding look with stationary, business card, mobile view, stamp, and coffee sleeve. Our client's don't have a website besides facebook right now, but I wanted to give them a view of how it might look on a mobile device with easy to understand icons for the site's pages.
Lastly, I created a desktop version of how the site might look. It's very simple, but easy for customers to use. If our clients wanted to update it themselves, it would be straight-forward enough for them to do so. I might add the icons from the mobile view to the desktop view for continuity within the nav, and perhaps a few more photos of the building, or people enjoying their coffee on the home page.
Programs: InDesign and Photoshop CC.